The automotive industry is intensely competitive, which makes it harder for small businesses to thrive during these harsh economic times. One way to edge out the competition is to effectively use email marketing software to increase customer service, encourage repeat business and expand your target market. MORE...
Since a high complaint rate is one of the top reasons why email marketers cannot reach their audience, I thought it would be helpful to share some spam complaint basics. MORE...
The 21st century hasn’t been an easy one for traditional radio. Those traveling by car used to have no choice but to listen to the radio while driving, but today’s 30-somethings have never known a car without a tape deck or compact disc player and drivers of all ages can now plug their iPod into a jack and drive as far as they want without ever listening to the radio. MORE...
In a media world in which fewer and fewer corporations control more and more of the mass media, local cable access stations have never been more important. Sure, when people hear the term “cable access,” they think of fictional low-budget slacker buddies Wayne and Garth producing “Wayne’s World” in a basement. MORE...
The usual advertising medium for a lawyer is unfortunately not a very realistic one for the vast majority of legal professionals. Sure, everyone gets a kick out of watching television ads in which lawyers somberly promise to deliver the verdict you want or else their services are free. MORE...
Independent musicians seem to have the best of both worlds: They are able to record the music they love without the pressures of dealing with a major record company operated by bottom-line minded corporate executives. MORE...
It’s true: just like with the police, you never think you’ll need a chiropractor until you actually need one. And when you need one—oh boy, do you ever need one. As we get older, the odds of suffering painful back woes that won’t disappear with a simple combination of heat and ice increase. MORE...
In these tough economic times, inexpensive, old-fashioned family fun activities are becoming new again. And there aren’t many more traditional methods of entertainment than bowling. MORE...
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