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Online & Email Marketing


Smart Email Marketing Guidelines
To make the best of a tough economy, more marketers are looking for cost effective methods to reach prospects and customers. As email activity and competition grows, the need to plan, create and maintain smart campaigns becomes even more important. More ...

Respect, Relevance Key to Email Success
Return Path's second annual holiday email survey suggests that people want to hear from marketers–if the messages are well tailored, offer something of value and are part of an ongoing relationship. MORE

Got Corporate Personality?SmartBiz Select Exclusive
One of the ingredients that made Amazon and eBay giants is their unique corporate personalities. The lesson: Don't forget that the human element makes a big difference. MORE

News Flash: An Online Press Kit is Vital
Few things are as valuable to a company as mentions in the press. Reporters are a busy bunch, however, so it's vital to maintain an up-to-date, user-friendly and accessible online news section. MORE


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