Designing an effective email is not difficult, but it has a few unique aspects that should be considered in the design process. Regardless of design however, the message should be clear, simple and easily identifiable. More ...
New email marketers are often at a disadvantage when it comes to learning the ropes of building a successful email marketing campaign. This can also be true for veteran marketers who have set their email campaigns on autopilot and are now seeing a drop in the effectiveness of their mailings. More ...
As a small business owner, you know that tax complexities have become a huge obstacle for small businesses to overcome. The Office of Advocacy of the United States Small Business Administration reported that businesses with less than 20 employees spend approximately $1,300 per employee in order to comply with tax regulations from the federal government, 45% more than bigger business. MORE
Small businesses have an especially hard time when it comes to taxes. Here are seven tips that will help keep you focused and could help save you money. MORE...
With the potential for layoffs facing more and more companies, the realities of laying off great workers is confronting many business owners and managers: owners and managers who have never before faced this hard act. To help ease the pain for the employees being laid off, the owners and managers making the hard decisions, as well as those employees staying behind, I thought I'd share a 5 Step approach that may help you, your employees, and your business. MORE...
When was the last time you used the yellow pages or any kind of phone book? We all have them (many of them) and there are times when it can be convenient -- if you know exactly what you are looking for. Hopefully you will even find a few worthwhile listings. MORE...
Building and maintaining email lists is a challenge for all email marketers. However, if done well and consistently, the rewards in terms of new business and customer loyalty can be great. The following outlines seven strategies for tackling the list building challenge. MORE...
In this harsh economic climate, finding a way to minimize overhead while still increasing revenue is key to survival for any business. Solutions for Women is successfully transitioning into a more stable financial position by utilizing various internet strategies, including Pay-Per-Click advertising, email blasts, search engine optimization and networking to increase both product awareness and sales revenue. MORE...
Business owners used to invest a significant portion of their budget on advertising to drive site traffic as a mean to make more revenue from their website. Faced with a recession, however, many small business owners were forced to scrutinize every nickel and dime of their spending, and resorting to aggressive advertising as the main vehicle to drive growth has become an unwise strategy to apply. MORE
According to a 2008 Gartner report, 15% of all IT projects failed that year because of high cost variance, while 18% were unsuccessful because they were substantially late. This means that in 2008, 1 in 3 technology projects failed. Why such a dismal success rate? MORE...
There are a variety of different insurance policies that your small business may need. Finding the right type of insurance at the right price is essential for the success of your company. Below are some simple tips that will help you get the best insurance for your business. MORE...
In today’s economic climate where every penny counts, you need to know exactly what insurance your company needs. With so many options available, it is sometimes hard to determine what type of coverage to get. Below are a few types of Insurance for small business as well as some tips on how you can select the best policy for your company. More...
