One size does not fit all when it comes to the vital task of appealing to folks who can provide free publicity. Companies must create separate press releases aimed at print, online and electronic news outlets. MORE
An important less from Urban Outfitters: A blog that provides value can become part of customers' lives--even if much of the information has nothing to do with the product.
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There are many ways for a business to get involved in community organizations. These initiatives drive awareness of the business, help search engine optimization initiatives and raise the company's profile. MORE
The Web offers almost unlimited opportunities to market your business. Unfortunately, it offers also offers an almost unlimited amount of competition. The good news is that the Net is a voracious user of content. Here are tips on how to get your articles posted at relevant sites–and to build on the interest they generate. MORE
Whether or not your business is unique enough to make it onto Larry King or Oprah, the first step is to attract attention closer to home. Whether or not Hollywood (or Atlanta and Chicago) calls, local and regional coverage is a great thing. MORE
Audio conferencing—alone and in conjunction with podcasts—can make a small business appear big by tailoring the way in which information is provided to customers, vendors, employees and others. Creative use of add-ons such as RSS feeds and voice mail boxes complete the picture. MORE
Hiring an online publicist is tricky because a lot of incompetent or outrightly dishonest people are vying for attention. It's not hopeless, however. Here are ten tips that can help you find honest and effective representation. MORE
Part of running a small business is not having the time or the energy to go after every promotional opportunity. The key is knowing how to pick your spots. MORE
