Now that the holidays are over, it’s time to consider new tactics for marketing your website online. In December, we recommended an “all hands on deck” approach to capitalize on higher consumer activity among the gift-giving and buying crowd. But in January, February, and beyond, we suggest taking a much more calculated approach to driving traffic and obtaining sales/leads/pageviews to your website. MORE...
Everywhere we turn there is talk about being green. What does it mean to be “green” in the event industry? Can you plan green events and stay in budget? MORE...
Staying within your event budget is always important to any business venture but it is essential when planning a corporate event. As the goals of a corporate event are generally not profit based, determining the ROI (or return on investment) is often complicated. More
One size does not fit all when it comes to the vital task of appealing to folks who can provide free publicity. Companies must create separate press releases aimed at print, online and electronic news outlets. MORE
An important less from Urban Outfitters: A blog that provides value can become part of customers' lives--even if much of the information has nothing to do with the product.
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There are many ways for a business to get involved in community organizations. These initiatives drive awareness of the business, help search engine optimization initiatives and raise the company's profile. MORE
The Web offers almost unlimited opportunities to market your business. Unfortunately, it offers also offers an almost unlimited amount of competition. The good news is that the Net is a voracious user of content. Here are tips on how to get your articles posted at relevant sites–and to build on the interest they generate. MORE
Whether or not your business is unique enough to make it onto Larry King or Oprah, the first step is to attract attention closer to home. Whether or not Hollywood (or Atlanta and Chicago) calls, local and regional coverage is a great thing. MORE
