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Podcasting: A New Communications Tool for SMBs
Audio conferencing—alone and in conjunction with podcasts—can make a small business appear big by tailoring the way in which information is provided to customers, vendors, employees and others. Creative use of add-ons such as RSS feeds and voice mail boxes complete the picture. MORE

How to Hire An Online Publicist
Hiring an online publicist is tricky because a lot of incompetent or outrightly dishonest people are vying for attention. It's not hopeless, however. Here are ten tips that can help you find honest and effective representation. MORE

Ten Ways To Avoid Marketing Overwhelm
Part of running a small business is not having the time or the energy to go after every promotional opportunity. The key is knowing how to pick your spots. MORE

Beyond Press Releases
A company benefits when it places features in publications and on websites. Providing editors with what they want is a tricky business, however. Here are a few simple steps that can help you get invaluable exposure. MORE

Market Your Business By Writing For Websites
The Internet is voracious, and editors are hungry for relevant content. Fulfilling this need is a great opportunity to push your search engine rankings, build traffic—and have the thrill of being a posted author.
MORE

Better Marketing With Online Press Kits
Journalists have a new hangout: The Internet. Companies that help reporters find what they need increase the odds that they will be mentioned in stories. MORE

Energize Summer PR Doldrums with RPM StrategySmartBiz Select Exclusive
Things slow down during the summer. That makes it the best time to speed things up. MORE

Share Your Knowledge for Fun and Profit
Online editors are hungry for content that is relevant to their readers. Fulfilling this need is a great opportunity to push your search engine rankings, build traffic—and experience the thrill of being a posted author. MORE

SmartBiz's Keys to Online Success: Blog Away—Carefully
Broadband logs offer unfiltered and unvarnished exchanges between a company and outsiders. That can be very valuable—and very dangerous.
MORE

SmartBiz's Keys to Online Success: Approach Editors With TLC
Editorial exposure leads to increased exposure and sales. The gatekeepers are a busy and finicky bunch, however, so build a relationship before submitting content. MORE

SmartBiz’s Keys to Online Success: Press Releases Beyond Paper
The Internet has opened new vistas in how to get the word out on new products and services. The only limit seems to be marketers' creativity. MORE

Marketing With Website Content
Placing articles and other materials on sites related to your products and services leads to increased sales and other good things. Some relatively simple steps will increase the chances of placing content and, over time, becoming known as an expert. MORE

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