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Positive And Negative Attributes Of Radio
* Offers a wide array of formats (program types) to reach listeners during a specific state of mind, which can complement a specific advertising message. Read more

10 Tips To Sell More By Phone, Part VII
Take notes during your call. It will help you to not interrupt, and to remember key points the prospect makes. Also, while you are writing, let them know you are doing so. This indicates to them that what they are saying is truly important to you. Read more

Positive And Negative Attributes Of Outdoor Media
Provides for 24-hour exposure of the advertising message... Read more

Is Your Marketing Message Holding You Back?
Your marketing message is like a key. If you have the right one, it can help you unlock doors to new business. If not you'll be locked out in the cold and your revenue will suffer. MORE

Competing Without Spam
How a new email marketing solution can give you the edge- while the spammers run for cover Read more

How To Work With A Public Relations Firm
You're About to Start Using a PR Firm--Here are Tips on How to Get It Going. Read more

Combinations Help Boost Profits
We are trying to help customers achieve their desired end results more completely, conveniently and efficiently, But most customers don't really know the best way to make use of all the value you can provide to that end; at least they don't know as much as you do. Read more

10 Ways to Build Trust and Build Your Business
Trust is an essential to attracting new clients and building trust should be an essential part of your
marketing strategy. Here's how. Read more

Let Your Mistakes Improve Your Marketing and Your Profits
If you've ever made a marketing mistake you've laid the ground work for improving your sales. Make sure to avoid these common mistakes. Read more

Word-of-mouth marketing: A key to success
We believe information we hear from other people, faster than we'll believe what is written in a brochure or seen on a TV ad. The stories we hear from each other. Read more

Which of These Words Attract Your Clients
Whether it's your business card, tagline, article title, web site title and description or ad, just the difference of a few words can either pull in prospects and clients or push them away. Getting it right can determine whether your phone is ringing off the hook or you are twiddling your thumbs hoping someone will call. Read more

Marketing the Real You
I often wonder how the practice began of pretending to be someone else in order to market your business. You know what I'm talking about -- it's the marketing face, the selling voice, that you often put on in order to attend a networking event or make a sales call. Who taught you to do that? Read more

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