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How To Create Exciting Marketing
Not everyone needs to be excited to buy from you. But if there is nothing about your service or product that excites users, you are going to have a hard go of it. Put in a more unusual way, if you are not annoying, or even offending somebody, you are probably not projecting a distinct enough image for your product or service. Read more

Extra Income Ideas From Advertising
Advertising has been called an American art form. Each year about $20 billion is spent on television commercial time, and twice as much on advertising in newspapers, magazines, radios, signs, direct mail, and other publications. A tremendous amount of research and thinking about where, when and how to advertise is done before any of that money is spent. Read more

How To Determine Your Proper Copy "Tone"
"Catalog copy should be brisk, concise, stripped-down prose," one expert told me. "Cram as many facts as you can. Use bullets, sentence fragments, word lists. Don't waste time with fancy sales talk; just pile on the description." Read more

Strategy For Effective Communications
You hear about corporate and marketing/sales strategy every day. How about communication strategy? How best can you get your message understood by decision-makers and those who influence them? Read more

What Takes Place At A Creative Review Meeting
The creative review is an exciting, high-energy, high-tension meeting. For the creative people, it's their opportunity to show you all the work they've created in the past few weeks. They're proud of it. They're excited to share their ideas with you, and especially for you to become as excited about the work as they are. It's exciting for you, too, to see the advertising that you contributed to, advertising that could make your sales leap forward. A creative review is business and show business rolled into one. In a sense, every team member is on stage: the creative people when they present the copy, the account people when they explain the recommendations to you, and you, when you give your comments. Read more

Is Business-To-Business Marketing Really Different Than Consumer Marketing?
When asked if he could write an effective direct-mail package or a complex electronic control system, a well-known direct-response copywriter replied, "No problem. It doesn't matter what the product is you are selling to people. And people are pretty much the same." Read more

Adding Volume And Frequency Options
Let your customers buy as much as they want, when they want it. If you let them tell you how much they want to buy, and how often, the answer may surprise you. In my experience, I have found that many business people presume to know what customers want, but are startled to find out that their presumptions are way off base. People are willing to buy more than they ordinarily do when given the option or incentive. Read more

How To Set A Promotional Budget
One of the most difficult jobs you face each year is budgeting. It's a function that requires you to predict what you'll need, what it will cost and what will be the rewards. The most frequently asked question about promotional budgeting is "how much?" The real question should be: Read more

Blueprint For Successful Telemarketing
This step-by-step guideline for successfully implementing a telemarketing and lead management program was developed by Select Marketing of Austin, Texas. Some steps may be finessed, depending upon individual circumstances, but all items should at least be considered. Read more

How To Create Exciting Marketing
Not everyone needs to be excited to buy from you. But if there is nothing about your service or product that excites users, you are going to have a hard go of it. Put in a more unusual way, if you are not annoying, or even offending somebody, you are probably not projecting a distinct enough image for your product or service. Read more

The Whys And Hows Of Prospect/Customer Self-Qualification
Being relevant is of increasing relevance. It is in our own best economic interest, in the best interest of our prospects and clients, and, at least in the medium of direct mail, it is in the best interest of the environment. Read more

Marketing's Golden Rule
An interview with Jay Conrad Levinson Read more

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