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To Grow Your Business, Make It Easy For People To Buy
I am shocked and appalled by the number of businesses that make it difficult, sometimes maddeningly difficult, for people to buy from them. Read more

Word Of Mouth Can Be Your Best Marketing Tool
Sales-focused business people love buzzwords. Seminars, books and articles all push the hot marketing solutions, and salespeople and students of marketing incorporate the new vocabulary into their discussions. If you're looking for a revolutionary way to get customers, there's no shortage of phrases to use: database prospecting by the numbers; multi-level targeted/direct marketing; lead compilation from channels of distribution focus; cold call'em when they're warm. Read more

Positive And Negative Attributes Of Television As Media
Positive Attributes:

* Provides full-color advertising... Read more

Get More Clients using Pull then Push Marketing
Marketing is like rowing. You pull hard on the oars to go forward, then lift them out of the water and push them back to finish the stroke and get ready for the next pull. Once you’ve got the
sequence of the stroke right, you and your boat slip forward through the water and build speed and momentum. Read more

The Secret is Consistency
Most webmasters are not getting the most from their online advertising as they fall into the trap of burst marketing. What they don't realize is that the best marketing is consistent marketing. Read more

Why You Should Learn Sign Language
Bob Ragsdale of Bracco HPF just loves bad outdoor advertising. He explains how it reveals agencies with a limited strategic insight. Read more

How to Make Your Sales Promotions Work for You
Not every sales promotion works as it is intended or as successfully as its developers believe it will. Back in 1955 Quaker Oats had one of those not so successful ventures. To entice customers to buy more cereal they made what they thought was a great offer - one square inch of Yukon Territory. The cereal manufacturers bought 21 million of these mini-plots from the Canadian government for $10,000.00. When the promotion didn't pan out, Canada took the land back for $37.00 in back taxes!What can you learn from this failure? One thing is very clear. Even large organizations with extensive sales management and marketing research can make errors. Read more

Formulas Identify PR Effectiveness
You can make up equations to pinpoint the factors that affect your performance and that of your department. Here are some examples. Hope you agree that they're not far-fetched. Read more

Dial 'M' for Marketing
Telemarketing is proven, accountable and effective form of marketing. However, it can also create ill-will. Here are some steps that ensure that telemarketing builds your brand, today and in the future. Read more

The 30 Timeless Direct Marketing Principles
All customers are not created equal. Give or take a few percentage points, 80 percent of repeat business for goods and services will come from 20 percent of your customer base. Read more

PR Is Long-Term, Goal Oriented
PR works best when an organization commits to achieving specific several-year, annual, and shorter-term communication goals. Read more

Set Yourself Apart From Competitors
One of my clients gives everyone a gifts--a free car wash--on their birthday and the Fourth of July. Ask yourself how you can acknowledge your customers at special times and in a way that favorably distinguishes and differentiates your business or practice above all the competition. Read more

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