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PR


3 Deadly Advertising Mistakes
We'll give it to you straight: The three deadly mistakes advertisers make is writing copy that is not simple and clear, that isn't direct and that doesn't follow the fundamentals. Read more

Quality/Quantity Ratios For Leads And Orders
There are certain devices you can use in your promotional mailings and advertising which have a direct bearing on your rate of response and the quality of the responses... Read more

Formulas Identify PR Effectiveness
You can make up equations to pinpoint the factors that affect your performance and that of your department. Here are some examples. Hope you agree that they're not far-fetched. Read more

The Marketing Person You Think You Aren't
Have you thought about starting your own business? Have you started one and are having challenges with marketing, fear of failure, fear of success… Read more

I Can't Afford of Publicity/PR Campaign - Can I?
There are many misconceptions regarding the cost and value of a business/product publicity campaign. MORE

Back-End Sales Boost Profits
The most important part of your newly reformulated selling strategy is back-end sales. It is unquestionably the biggest single mechanism that can guarantee your success and multiply your wealth. It's also the most frequently undervalued and overlooked leverage point remaining in modern business. Read more

Developing Win-Win Joint Ventures
I prefer to think of joint ventures in terms of what I call a host-beneficiary relationship. In essence, you serve as a "host" introducing someone else's complementary and appropriate products or services to your customers--preferably under your express endorsement. Read more

22 Rules For Successful Self-Promotion
1. Never tell anyone that you are not busy and that you are
looking for work. (Clients want to hire those who are
successful, not those who are hungry.) Read more

Recognizing Customers: 7 Marketing Components
Marketing has been well-defined as anything you do to get or keep a customer. I break marketing into seven specific components for further analysis. These are: Read more

How To Outsmart, Outmarket, Oursell And Outdistance The Competition
The top company executives and their advisors spent the day closeted in a hotel room. There were no breaks, not even for lunch. The telephone was off-limits. Because the intent was so serious, the leadership of this highly sales-directed firm chose to isolate itself completely from any distractions. One participant even complained about traffic noise. Read more

Adapting And Adopting
Learn how to adapt and adopt ideas over to your unique business or professional situation. It does require a small shift of focus from literal to lateral. Here's an easy process I use with my private
business and professional clients. It should work well for you, too. Read more

To Grow Your Business, Make It Easy For People To Buy
I am shocked and appalled by the number of businesses that make it difficult, sometimes maddeningly difficult, for people to buy from them. Read more

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