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How to Instantly Double the Response of Any Promotion
Great marketers know a secret that most business people donīt. Iīm going to share it with you now: You can go from losing money to making a fortune just by changing a few words. What words are those? The first words... in any letter, ad or Web page. The words that make up the headline. Read more

7 Tips to Get More Mileage Out of Your Publicity
You worked hard to get a story on your business in a popular website or your local paper. Donīt let your efforts ends there -- here are seven tips to help you maximize your online and offline publicity: Read more

Why Make Me Do All the Work?
Trade shows are an essential part of the business marketing toolkit, but they need careful management. Read more

How To Get Someone To Listen
Email has become a part of the way we do business, communicate and keep up with current events. With more than a billion messages transmitted daily, email has become a great medium for marketers, as my example shows. Read more

How To Get Someone To Listen
Email has become a part of the way we do business, communicate and keep up with current events. With more than a billion messages transmitted daily, email has become a great medium for marketers, as my example shows. Read more

Business to People Marketing
As BtoB marketers, weīve adopted a sort of unspoken "business elitism"–focusing on BtoB resources, publications and targeting our prospects in their business environments. What weīve forgotten, when trying to convince our clients that BtoB marketing is the best strategy, is that first and foremost BtoB prospects and customers are consumers. Read more

The Advertising Agency Contract
Excerpted from Choosing & Working With Your Advertising Agency by William M. Weilbacher Read more

Marketing to Women on the Web
Land s End. Crate&Barrel. JCPenney. PetsMart. Amazon. What do all of these online retailers have in common? They all get what it takes to market their sites to a very important consumer demographic women. Read more

How to Succeed Working With A Marketing Consultant
Letīs say, for the moment, that marketing is about one thing only: growing your business. Fattening up the bottom line. Just that, nothing else. Read more

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