When was the last time you used the yellow pages or any kind of phone book? We all have them (many of them) and there are times when it can be convenient -- if you know exactly what you are looking for. Hopefully you will even find a few worthwhile listings. MORE...
CRM is a powerful tool—if employees actually use it. Often, they are reluctant to share their inner-most business secrets. Keys to a successful implementation include an outside partner trained to exact sensitive data from workers and a flexible system that can use it creatively. MORE
What, exactly, is software as a service? Why should small businesses care? Those, and a host of other key questions, are answered by a senior executive at Symantec. MORE
Many people assume that customer relationship management systems can't generate profits. Happily, these folks are mistaken. The reality is that these packages, if used correctly, will pay dividends. MORE
CRM and other tools track what customers, employees and others do. Enterprise Feedback Management completes the picture by answering an equally important question: Why do they do it? MORE
Businesses must carefully consider which category of CRM software to employ. The choice is basic: Should the organization deploy fully-featured software suites or streamlined–and easier to use–packages? MORE
Potent CRM products are becoming available to small businesses. Savvy use of these Internet-delivered programs can create user profiles that offer insights into customer behavior, including what they may buy and when they are likely to do so. MORE
For decades, the advantages of CRM were limited to big companies with the money and expertise for complex deployments. The Internet is leveling the playing field, however, and enabling small businesses and startups to take advantage of these potent products. MORE
Before the emergence of the Internet, customer relationship management tools were beyond the means of small businesses. Now, downloading CRM software--some of which is free--can give small businesses the ability to handle existing and potential clients as adeptly as the big boys. MORE
Big vendors and service providers used to be content selling to enterprises. The Internet, the great democratizer, is changing that...and everyone wins. MORE
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