Email marketing can often be an outstanding source of both new business and especially repeat business. One of the greatest challenges of email marketing is email list building. MORE
Building and maintaining email lists is a challenge for all email marketers. However, if done well and consistently, the rewards in terms of new business and customer loyalty can be great. The following outlines seven strategies for tackling the list building challenge. MORE...
The news regarding investment in marketing is not good, with many firms cutting their marketing budgets left and right. Instead of taking an axe to your marketing budget, consider first how your budget is allocated and move some resources to marketing activities that yield a higher ROI. MORE...
A recent Direct Marketing Association (DMA) study showed that "Email's ROI in 2008 was $45.06 for every dollar spent on it." This is outstanding news for permission-based email marketers but you have to get into the Inbox to realize this level of ROI. More...
I am sorry to say the days of just hitting the send button and hoping your list members respond favorably has passed. You need to start engaging your members! Remember, email gained popularity as a two way communication tool, so use this feature to build interest in your messages. More...
In 2003, the Controlling the Assault of Non-Solicited Pornography And Marketing Act (the CAN-SPAM act) became law. It was a big step toward cleaning up the “Wild West” of email marketing. Continuing that clean-up earlier this year, ... MORE
Things have changed since Henry Ford said, "Any customer can have a car painted any color that he wants so long as it is black." Customers are a lot more in control now... More
As an email marketer you face issues getting your messages delivered every day. Read our best practices for getting your messages delivered -- on time, every time. MORE
Marketing professionals know that careful, accurate and constant campaign tracking and analysis are just as important as delivery itself. Your email marketing campaigns, integrated with Google Analytics, make this possible and easier than ever before possible. MORE
Losing your email newsletters to spam filters? Properly implementing a service policy framework, or SPF, can fix the problem lickety-split. Here's how. MORE
Does this sound like your small business: customer service or inquiry email forms on your Web site are generating more emails then you can deal with. Here are a few tools to help you categorize, respond to and manage the email deluge. MORE
