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Email Marketing


Build Your Email List Through Knowledge Sharing
Email marketing can often be an outstanding source of both new business and especially repeat business. One of the greatest challenges of email marketing is email list building. MORE

Seven Ways to Build your Email List
Building and maintaining email lists is a challenge for all email marketers. However, if done well and consistently, the rewards in terms of new business and customer loyalty can be great. The following outlines seven strategies for tackling the list building challenge. MORE...

Email Marketing is All About ROI
The news regarding investment in marketing is not good, with many firms cutting their marketing budgets left and right. Instead of taking an axe to your marketing budget, consider first how your budget is allocated and move some resources to marketing activities that yield a higher ROI. MORE...

10 Tips For Getting Your Email Marketing Emails Past the Spam Filters
A recent Direct Marketing Association (DMA) study showed that "Email's ROI in 2008 was $45.06 for every dollar spent on it." This is outstanding news for permission-based email marketers but you have to get into the Inbox to realize this level of ROI. More...

Stop Pushing and Start Pulling
I am sorry to say the days of just hitting the send button and hoping your list members respond favorably has passed. You need to start engaging your members! Remember, email gained popularity as a two way communication tool, so use this feature to build interest in your messages. More...

What Does the CAN-SPAM Act Mean to Marketers?
CAN SPAM Act of 2003
In 2003, the Controlling the Assault of Non-Solicited Pornography And Marketing Act (the CAN-SPAM act) became law. It was a big step toward cleaning up the “Wild West” of email marketing. Continuing that clean-up earlier this year, ... MORE

Enhance Your Email Marketing Response
Things have changed since Henry Ford said, "Any customer can have a car painted any color that he wants so long as it is black." Customers are a lot more in control now... More

Small Biz Opportunity: Local Web Advertising
local
Local Web sites -- newspapers, TV stations, etc -- are becoming an increasingly important way for small businesses to reach their customers. MORE

Optimize Email Deliverability with Best Practice Strategies
As an email marketer you face issues getting your messages delivered every day. Read our best practices for getting your messages delivered -- on time, every time. MORE

Google Analytics: Using Metrics to Track and Improve Email Marketing Results
Marketing professionals know that careful, accurate and constant campaign tracking and analysis are just as important as delivery itself. Your email marketing campaigns, integrated with Google Analytics, make this possible and easier than ever before possible. MORE

SPF Records: The Key to Email Marketing Success
spf
Losing your email newsletters to spam filters? Properly implementing a service policy framework, or SPF, can fix the problem lickety-split. Here's how. MORE

SmartList: Dealing with the Email Deluge
email
Does this sound like your small business: customer service or inquiry email forms on your Web site are generating more emails then you can deal with. Here are a few tools to help you categorize, respond to and manage the email deluge. MORE

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