When marketers evaluate all of the digital communication channels at their disposal, they’re faced with a rich array of choices including the latest in social and mobile marketing. More...
Unlike cold calls and direct mail, which are frequently viewed as intrusive or unwelcome, email marketing messages give recipients the freedom to read and review correspondence on their own time when it’s most convenient. Less distracted by the day’s deadlines and tasks, recipients are better able to retain the information they’re given. MORE...
In the 1960s, business executives marveled at their new organization tool – the Rolodex. This clever contraption made it easy to find an associate’s or customer’s phone number and add or delete contacts in just a few minutes, spinning cards around on its wheel alphabetically. MORE...
As an account manager, I’ve had the chance to work with hundreds of companies starting out with email marketing over the year. I’ve seen that those willing to invest some initial time to learn and apply basic best practices tend to enjoy better delivery and more success with their email campaigns. MORE ...
When many people think of "email marketing," they think of opt-in email promotions. That is, where you buy a product online and click on the check box for "send me periodic mailings with news of related products and services from XYZ, Inc." Then, once a month, you get a short promotional email. MORE...
To make the best of a tough economy, more marketers are looking for cost effective methods to reach prospects and customers. As email activity and competition grows, the need to plan, create and maintain smart campaigns becomes even more important. MORE...
Email marketers are in an ongoing quest to send emails that make an impact and generate responses. They tirelessly fret over crafting the perfect message or offer and strategies for breaking through inbox clutter. Then they scrutinize results for hints of what to do more of or less of in the next round. MORE...
Marketing professionals know that careful, accurate, and constant campaign tracking and analysis are just as important as delivery itself. Your email marketing campaigns, integrated with Google Analytics, make this possible—and easier to do than ever before. MORE...
Email marketers need to exercise a green thumb when it comes to managing their subscriber lists. Regular list maintenance is crucial to maintaining high deliverability. Simple steps like removing certain departmental email addresses, removing email addresses that continually soft bounce, and not sending to lists that produce a high percentage of complaints can keep email campaigns blossoming all year long. MORE...
An email campaign is only as good as the list it is sent to. The question from marketers then becomes, “How do I build a great email list?” The following tips can help all email marketers build their most valuable asset; the email list. MORE...
The next time you create an email campaign, try to use a ‘from address’ and ‘subject line’ with the assumption that no one is going to open your message. I know this seems backwards, but trust me on this one. Most of us put our energies in to creating a clever subject with the sole intention of getting the content opened. MORE...
E-newsletters are a great and inexpensive tool for communicating with many different audiences, which makes them popular for communicating with current and prospective customers. E-newsletters and promotional emails alone make up about 62 percent of all emails sent, and e-newsletters specifically are projected to grow another 58 percent by 2013. MORE...
