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Email Marketing


How Email Marketing Can Increase Tickets Sales
With email marketing software, sports and recreation facilities can reach their entire database of previous ticket buyers without increasing their marketing staff or budget. MORE...

Email Marketing for the Restaurant / Hospitality Industry
The restaurant / hospitality industry would benefit greatly from using email marketing software. Email marketing offers many advantages that other forms of advertising do not offer. MORE...

Email Marketing for Retail
Whether your retail store is online or has a physical location, email marketing can be an effective tool to increase sales while also decreasing marketing costs. Whether you are sending out promotional coupons, email newsletters, or personal notes to valued clients, email marketing software can provide you with a high return on investment while increasing your clientele and revenue. MORE...

Email Marketing for Travel and Tourism
In the current hectic work environment, vacations are often pushed off simply because people donít have the time to plan a vacation and mistakenly believe that a travel agent is too expensive. MORE...

Email Marketing for Salons and Spas
If you have a salon or spa, email marketing can help you retain current clients, promote new products and services, as well as solicit new clientele while maintaining a high return on investment. MORE...

Email Marketing Deliverability Guide
The biggest obstacle for most email marketers is generally message delivery. Messages that are either blocked or sent to a 'junk' folder by the ISPs (internet service providers - who manage incoming mail for their account holders) is a major waste of marketing resources and directly affects an organization's bottom line. MORE...

Email Newsletters Best Practices Equation
Here is a simple equation that should help you adhere to email marketing best practices ... MORE...

Make Your Emails Stand Out in a Crowded Inbox
An unbelievable number of emails are sent every day. Today alone, billions of emails will overflow inboxes all over the world. MORE...

Social, Mobile and Email Integration: Maximizing Your Digital Marketing Mix
When marketers evaluate all of the digital communication channels at their disposal, theyíre faced with a rich array of choices including the latest in social and mobile marketing. More...

Does Your Open Rate Measure Up?
Unlike cold calls and direct mail, which are frequently viewed as intrusive or unwelcome, email marketing messages give recipients the freedom to read and review correspondence on their own time when itís most convenient. Less distracted by the dayís deadlines and tasks, recipients are better able to retain the information theyíre given. MORE...

How to Leverage Email Marketing To Boost Customer Relationships
In the 1960s, business executives marveled at their new organization tool Ė the Rolodex. This clever contraption made it easy to find an associateís or customerís phone number and add or delete contacts in just a few minutes, spinning cards around on its wheel alphabetically. MORE...

The Basics: Getting Started With Email Marketing
As an account manager, Iíve had the chance to work with hundreds of companies starting out with email marketing over the year. Iíve seen that those willing to invest some initial time to learn and apply basic best practices tend to enjoy better delivery and more success with their email campaigns. MORE ...

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