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Email Marketing

Perform Your Own Deliverability Audit
I thought it would be helpful for marketers to know what it takes to do a comprehensive deliverability audit. Even an email marketer with satisfactory sending results should take an hour or so a month to make sure all the checks and balances are in place. MORE...

Use the West Coast Offense to Improve Deliverability
With the Super Bowl just days away, the marketing buzz about the commercials is becoming deafening and talk at the water cooler following the game will most likely focus more on the commercials than the game itself. But email marketers should also pay special attention to the game itself, and watch how both teams use the short passing game to advance the ball. MORE...

Bring Deliverability and Design Together to Maximize Email Marketing Success
Tips for getting your permission-based marketing emails into the inbox and the actual design of the email are closely linked. Here you will find useful information on getting into the inbox, email design tips, and the nexus between the two. MORE...

Get Your Email Marketing Campaign Started on the Right Foot
New email marketers are often at a disadvantage when it comes to learning the ropes of building a successful email marketing campaign. This can also be true for veteran marketers who have set their email campaigns on autopilot and are now seeing a drop in the effectiveness of their mailings. More ...

15 Email Design Tips
Designing an effective email is not difficult, but it has a few unique aspects that should be considered in the design process. Regardless of design however, the message should be clear, simple and easily identifiable. More ...

Back to Basics: 5 Fundamentals for Building Successful Emails
Email marketers are in a never-ending quest to send emails that make an impact and generate responses. They tirelessly craft the perfect message and fine tune strategies for breaking through inbox clutter. Then they scrutinize results for hints of what to do better in the next round. More...

Smart Email Marketing Guidelines
To make the best of a tough economy, more marketers are looking for cost effective methods to reach prospects and customers. As email activity and competition grows, the need to plan, create and maintain smart campaigns becomes even more important. More ...

Build Your Email List Through Knowledge Sharing
Email marketing can often be an outstanding source of both new business and especially repeat business. One of the greatest challenges of email marketing is email list building. MORE

Seven Ways to Build your Email List
Building and maintaining email lists is a challenge for all email marketers. However, if done well and consistently, the rewards in terms of new business and customer loyalty can be great. The following outlines seven strategies for tackling the list building challenge. MORE...

Email Marketing is All About ROI
The news regarding investment in marketing is not good, with many firms cutting their marketing budgets left and right. Instead of taking an axe to your marketing budget, consider first how your budget is allocated and move some resources to marketing activities that yield a higher ROI. MORE...

10 Tips For Getting Your Email Marketing Emails Past the Spam Filters
A recent Direct Marketing Association (DMA) study showed that "Email's ROI in 2008 was $45.06 for every dollar spent on it." This is outstanding news for permission-based email marketers but you have to get into the Inbox to realize this level of ROI. More...

Stop Pushing and Start Pulling
I am sorry to say the days of just hitting the send button and hoping your list members respond favorably has passed. You need to start engaging your members! Remember, email gained popularity as a two way communication tool, so use this feature to build interest in your messages. More...

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