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Email Marketing


Technologies: The Good, the Bad and the Bayesian
There are many ways to fight spam, perhaps because none do the job completely. Here are the leading approaches—and the strengths and weakness of each. MORE

The Complex World of Email Newsletters
Convincing people to read these messages is difficult. Good information is important, of course—but it's only the first step. MORE

Get the Most Out of Email
Electronic mail is perhaps the most important conduit between an organization and its customers and prospects. Many companies use standalone clients. This is a mistake because such systems miss important functionality available with managed platforms.
MORE

Use Email to Spread Holiday Cheer to Customers
Constant Contact's second annual holiday survey predicts that small businesses will enjoy a strong season. The company offers some simple ways to use email marketing to make a good situation even better. MORE

SmartBiz's Keys to Online Success: Don't Be An Inadvertent Spammer
Email is a vital component of most companies' marketing and sales efforts. It's important to get as much out of it as possible—without breaking the law.
MORE

How Often Should Email Messages Be Sent?SmartBiz Select Exclusive
There is no single answer, of course. Careful analysis will determine what frequency—or frequencies—are best for your customer base. MORE

SmartBiz's Keys To Online Success: Track More Than Open Rates
More than half of companies don't track email campaign results, and more than half of those that do only look at how many messages were opened. Both approaches are wrong. MORE

Can I Trust You?
That's a reasonable question for anyone getting an email from your company to ask. Convince recipients that the answer is "yes" by showing respect, listening and reaching out at the right frequency. MORE

SmartBiz's Keys to Online Success: The Sale Isn't (Always) the Thing
It's important to pay attention to potential buyers at times other than when an offer is on the table. MORE

Permission-Based Email Marketing Fundamentals
People adjust the topics and tone of what they say according to the audience. Likewise, it's important to tailor email marketing messages to discreet groups within your overall customer database. MORE

It Don't Mean a Thing If the Email Doesn't Sing
No matter how well targeted an email list is, boring, fuzzy or inaccessible content are sure paths to failure. In the second of a two-part series, the eROI's CEO looks at email content and messaging structure. MORE

   
Make Your Newsletter Rock
Today, newsletters can -- and often should -- be a vital part of a company's branding and marketing strategy, and new software tools take all the mystery out of measuring an audience.
 
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