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Email Marketing


How To Run An Email Marketing CampaignSmartBiz Select Exclusive
In the first of a two-part series, the founder and CEO of eROI writes that two keys to a successful campaign are creating the best plan and finding the right audience. MORE

Which Strategies Improve the Open Rates Of Marketing Emails?
The factors that will determine if an email is opened or not–or even if it gets through spam filters–are subtle. Things to think about include the "subject" and "from" lines, when the message is sent and the relevance of the content. MORE

Email Marketing: Part Art, Part Science
The fact that the use of HTML images is not a purely creative decision demonstrates the area's great complexity. MORE

Take Control of Your Email Fate
Email service providers use few IP addresses to serve many clients, so one company's bad behavior can impact the delivery rates of others. There are ways around the problem, and they generally start with strict adherence to spam laws. MORE

Helping Prospects Opt Back InSmartBiz Select Exclusive
In the second of a two-part series on email marketing, the vital topic of how to handle opt-out requests takes center stage. It's clear that many people will elect not to get messages from your company—but it's possible to win some of them back. MORE

Dos and Don'ts of Signature Files
Sig files put potential customers one click away from your site. Poor execution, however, can make the sender look over eager, inappropriate or—if the link doesn't work—inattentive to detail. MORE

Simple Steps to Successful Email Marketing
To find prospects and turn them into active customers, email marketers must work methodically and continually strive to build trusting relationships with the target audience. MORE

What Will Be the Impact of AOL and Yahoo!'s Use of Goodmail on Email Marketing?
There are a variety of opinions on the plan by the two big providers. The bottom line is that most experts are taking a wait-and-see approach. MORE

Email Postage Fees Especially Bad for Small Businesses
America Online and Yahoo! plan to charge for each email they send. They say it will cut down on spam. Whether that's the real motivation is questionable. What's clear, however, is that the big losers will be small businesses. MORE

Ten Online New Year's Resolutions
The ball has dropped, the confetti has been swept up and people are returning to work. Now is the time to identify ways to improve the way you do business. There is no better place to start than email, since a little bit of attention will go a long way toward creating a better image. MORE

Don't Brush Off Email PrivacySmartBiz Select Exclusive
Displaying all the recipients' addresses in an email blast is inapprorpriate and disrespectful. Luckily, there is an answer: Use the "BCC:" field. In some programs, finding "BCC:" is tricky, but doing the right thing generally pays off. MORE

Use Email to Build Website TrafficSmartBiz Select Exclusive
The good news is that savvy use of email can boost website traffic. The better news is that prospects found in this way generally are highly qualified. It's inexpensive and easy--but requires an "always on" attitude. MORE

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