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Email Marketing


Email Marketing for Sandwich Shops
“The sandwich shop.” Talk about three words that embody fond memories of long-ago, small-town days. Who doesn’t recall Mom and Dad heading out on a Saturday morning and returning with lunchtime sandwiches (or, depending on regional terminology: heroes, subs and grinders) for the entire family? MORE...

Email Marketing Can Help Custom Publishers
If it’s fall, it must mean the busy time of year is beginning for custom publishers. Schools are back in session, which means high schools and colleges are beginning the arduous, year-long process of putting together their yearbooks. MORE...

Car Washes and Email Marketing
Washing the car is a task most people would rather assign to someone else. Who has the time or the patience to wash a car by hand anymore? MORE...

How Email Marketing Can Help Hairdressers
One industry that hasn’t yet been rendered irrelevant by technology—and never will—is hairdressing. Computers can do just about anything, but they can’t cut your hair! MORE...

Email Marketing and College Groups
If you’re a certain age—like, say, well, at least old enough to remember when email didn’t exist—then you have fond memories of the community bulletin board at college. MORE...

Disc Jockeys and Email Marketing
We’ve all been sitting at a traffic light and waiting for it to change when our gaze absentmindedly shifts to the telephone pole on the side of the street. MORE...

Why Add Social to Your Email Marketing
While the email marketing world is still learning how best to integrate social media, I want to throw out one word to current email marketers: “Legitimacy”. Adding a simple Facebook Fan Page to the media mix will convey an added sense of legitimacy by allowing message recipients to see how others feel about your product or service. MORE...

Keep Your List Members Away From the Spam Button
Nothing strikes fear in the heart of an email marketer like the thought of a recipient hitting the spam button. All that time spent on creating content, sending and reviewing test messages, only to have someone completely reject the message as “Junk.” MORE...

Promote Local Bike Races via Email Marketing
There’s been something approaching a bicycle boom in the United States over the last few years. MORE...

Elementary Schools and Email Marketing
The old way of letting parents know what is going on at the elementary school is, well, old. Between the increasing costs of paper and the ever-growing awareness and concern for the environment, it is getting more expensive—in the short- as well as the long-term—and less productive to issue every bit of news about a school via a sheet or sheets of paper that are sent home with the students. MORE...

Local Theatre Groups and Email Marketing
As the economic downturn lingers, people are looking for entertainment that is both local and more inexpensive than what they might have enjoyed even just last year. Into that void steps local theatre groups, which provide theatergoers the opportunity to get out of the house and enjoy a night out while supporting local talent and local businesses. MORE...

Promote Consignment Shops with Email Marketing
There aren’t many more old-fashioned businesses than consignment shops. Whether the shop is actually housed in a storefront, or it’s a “roaming” one that takes up temporary residence every weekend at a flea market, consignment shops evoke decades-old images of bartering for the best possible deal by looking for second-hand products that still have plenty of use left in them. MORE...

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