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Email Marketing

How Can Cable Access Stations Promote Themselves Via Email Marketing?
In a media world in which fewer and fewer corporations control more and more of the mass media, local cable access stations have never been more important. Sure, when people hear the term “cable access,” they think of fictional low-budget slacker buddies Wayne and Garth producing “Wayne’s World” in a basement. MORE...

Email Marketing Campaigns for Local Radio Stations
The 21st century hasn’t been an easy one for traditional radio. Those traveling by car used to have no choice but to listen to the radio while driving, but today’s 30-somethings have never known a car without a tape deck or compact disc player and drivers of all ages can now plug their iPod into a jack and drive as far as they want without ever listening to the radio. MORE...

Spam Complaint Refresher
Since a high complaint rate is one of the top reasons why email marketers cannot reach their audience, I thought it would be helpful to share some spam complaint basics. MORE...

Email Marketing Campaigns For Freelance Writers
Freelance writing is a challenging yet rewarding way to make a living. The freelance writer gets to be his own boss, set his own hours, work from home and work for clients in whose work he believes. MORE..

How Can Publishing Houses Use Email Marketing?
For a variety of reasons, the publishing business was in trouble even before the economy went south. MORE..

Email Marketing Helps Self-Published Authors
Being an author has never been easy, but it’s never been tougher than it is right now. Publishing is in a constant state of chaos—one that is not likely to subside anytime soon, if ever—and publishing houses are taking fewer and fewer chances as the pressure increases to deliver instant hits in an industry too consumed with the short-term to focus on building the careers of authors. MORE..

Artists Can Promote Their Work Via Email Marketing
Email isn’t the first thing anyone thinks of when they hear the word “artist”…or the second thing or the third thing or the hundredth thing! After all, art is the most visual of mediums, something that has to be seen and absorbed and appreciated in the flesh and up close. MORE..

Email Marketing and Retail Electronics
The old way of promoting retail electronics stores is, well, old and outdated. Newspapers are on the decline; both in terms of circulation and relevance, and the reduced dimensions make it increasingly difficult to enticingly display products that are on sale. MORE..

How Can Auto Mechanics Use Email Marketing Software?
The automotive industry is intensely competitive, which makes it harder for small businesses to thrive during these harsh economic times. One way to edge out the competition is to effectively use email marketing software to increase customer service, encourage repeat business and expand your target market. MORE...

Specialty Shops Get ahead of the Competition with Email Marketing Software
While the holiday season is a hectic time for specialty shops, the rest of the year is often slow and non-profitable. With email marketing software, you can tap into additional revenue streams via customized automatic emails and informative email newsletters that keep clients interested and coming back for more. MORE...

Provide Customized Customer Service without Breaking Your Budget
A veterinarian’s office is a bustling atmosphere with staff members busy taking care of clients and their pets. With email marketing software, you can not only quickly and efficiently set up marketing campaigns, but you can also provide customized customer service without adding to your staff’s workload or breaking the budget. MORE...

Get an Edge over Your Competition with Email Marketing Software
Although the economy may not be booming, taking care of one’s pets is still a huge priority to pet lovers all over the United States. Email marketing software provides the marketing edge that will push your company into the forefront without breaking your marketing budget. MORE...

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