During a recent trip to Tokyo, the differences to everyday life in the United States were often very obvious and culturally driven. But there were many occasions where customer experiences, behavior and expectations transcended the cultural differences between East and West. MORE...
Now that the holidays are over, it’s time to consider new tactics for marketing your website online. In December, we recommended an “all hands on deck” approach to capitalize on higher consumer activity among the gift-giving and buying crowd. But in January, February, and beyond, we suggest taking a much more calculated approach to driving traffic and obtaining sales/leads/pageviews to your website. MORE...
Almost every company has been forced to cut spending. Employees are being shown the door in increasingly alarming numbers. And marketing budgets and marketers? It seems that first the budget is cut and then you are. MORE...
Affiliate marketing started in 1998. The premise was very simple: there are e-commerce Websites that need visitors through various channels. Other Websites are a possible channel for making sales but you are only going to put a link on your Website if you earn a commission... More
Even among the high gas prices and failed mortgages of the economy, it is still a viable time to start a small business. One of the first tasks to take care of when starting a small business is to create a marketing plan for your small business. More
Business development, Web-style, is about online tools, sure, but also about finding out how your customers are using the Web and joining them there as a peer. MORE
Twittering isn't a mainstream small biz activity -- yet. But it's getting close, with an endorsement from a key small biz industry figure and a growing list of software that lets you Twitter in your own personal style.
Every small business Web site can benefit from having a blog, especially one that links aggressively out to the greater Web. A new tool from Zemanta can make authoring that blog a lot easier. MORE
Google keeps on rolling out tools that should appeal to small biz owners. The latest: new SEO capabilities and service for managing ads on your Web site. MORE
Workstreaming -- or more generally, lifestreaming -- brings together all your online activities in one place. It's gaining in popularity, as evidenced by the emergence of almost three dozen tools to help you stream your work life online.
