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Marketing Online


Google AdSense for Video Goes Live
Google's AdSense for Video has moved out of pilot and into beta testing. A baby step, maybe, but worth watching for small businesses with video content or ads in their plans. MORE

How To Finetune AdWords: Google Ads Demographic Targeting
Google is a godsend for small businesses looking to target their message to specific keyword searches. Now the search giant is adding demographic targeting to the mix. MORE

Google Giveth, Google Taketh Away -- Or, Poof, There Goes Your AdSense Revenue
Google AdSense has served as the fuel that drives many Web content sites. But rely too much on one vendor for your revenues and you could find yourself in trouble. MORE

Social Networks For Business: Join or Build?
Social networks were *the* trend for 2007, and of late the focus has been all about moving businesses onto social nets. The main question here is: should your business join or build a social network? MORE

LinkedIn Gets "Social" Home Page, Developer Program
Business-focused social network LinkedIn is making a hard push to lock in its leadership slot in the face of competition from Facebook, Google and others. New as of today: a content-filled home page and new developer program APIs. MORE

Self-SEO: 100 Posts on The Value of Social Networking
Brogan
In the latest post in *our* Self-SEO series, we point to a project worth watching: Chris Brogan's 100-Post Project focusing on maximizing the personal and business value of social networking and social media.

MORE

What To Do When Your Customers Are "Googling" You
We've all run into them: customers who've pre-researched a topic and now want to tell *you* what the right service, product or price is for your business. Here's how to counteract the "Google-ized" customer. MORE

SmartIdea: Turning Your Small Biz Customers Into Fans Via Facebook
cheer
Facebook's new "social ads" enables companies to have their customers do their marketing for them -- if it works. It's the culmination of viral marketing ideas that have been growing in influence for years. MORE

SmartIdea: Protecting Your Small Business Online Reputation
Checklist
We've covered the concept of self-SEO -- both for yourself and your small business -- several times recently. Learn how to master Google's "reputation engine." MORE

'Do Not Call' Comes To The Internet; Web Marketers Weep
The FCC's "Do Not Call" list put an end to many nuisance calls, but it also made it tough on small businesses to market directly to consumers. A proposed "Do Not Follow" list for the Internet could crippled Web marketing. MORE

More Self-SEO: Three Rules of Self-Marketing
We've talked about the importance of self-SEO -- promoting yourself in the digital world -- several times. Today, some more good advice on promoting yourself -- and your small business. MORE

'Fear of Engagement,' or Has Web Analytics Become Too Complex For Small Biz?
Data is the lifeblood of any business. But are you ready to do some major calculus to optimize your Web site? MORE

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