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Marketing Online


Localizing Online Content With IP Intelligence
Companies can turn their local orientation to their advantage by developing the same warm and close relationship with customers as neighborhood shops. The key is having the right tools to collect the information that makes this possible in a cyber world. MORE

Web Forms That Maximize Response RatesSmartBiz Select Exclusive
Getting people visiting your site to take action is vital. Often, the first step is enticing them to fill out a Web form. It's a tricky area, however, with many pitfalls. Here are some best practices that will optimize your chances. MORE

Remembering Right Makes Business Might
Because of their more relaxed, family-based nature, small businesses are uniquely positioned to take advantage of changes that are making business less fact-based and more intuitive. MORE

Search Keywords Meet Trademark Law
The line between what is fair and foul in search engine marketing is anything but clear. MORE

Boosting Revenue With IP Intelligence
In the first of a three-part series, Rob Friedman discusses how the data contained in a simple Internet address into can increase online advertising efficiency and, ultimately, boost sales. MORE

Incorporating the Internet into Your Marketing Mix
The Internet has complicated the vital task of getting the most out of a marketing budget. Small businesses must understand the new advertising landscape and find a systematic way to separate what works from what doesn't. MORE

Must See TV
The old "appointment" days of television are over. New platforms offer limitless flexibility for viewers—and ripe opportunities for advertisers. MORE

Optimizing Customer Contact With EDP
Transforming correspondence into sophisticated marketing tools builds profits. The emerging way to do this is Enterprise Document Presentment, which is a way to create customer materials that are optimized for any format and any channel. MORE

Successfully Managing Pay-Per-Click Campaigns
PPC campaigns are ongoing initiatives that work best when keywords are monitored and carefully tweaked. These tips will help you get the most out of your initiative. MORE

Mashups Are the Future
Combining two or more elements into a single presentation is the next big thing. Small businesses should explore this potentially valuable approach, which is becoming easier to execute. MORE

Application-Specific Tips for Converting RGB to CMYK
There are a lot of good programs out there—and they approach color matching a bit differently. Here's how to use four of the top four. MORE

The ABCs of RGB, HTML & CMYK: Matching Offline and Online ColorsSmartBiz Select Exclusive
The advent of computers and the Internet has made it more difficult to ensure that graphics are consistent across all of a company's media. Here are ways to alleviate this common problem. MORE

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