Companies can turn their local orientation to their advantage by developing the same warm and close relationship with customers as neighborhood shops. The key is having the right tools to collect the information that makes this possible in a cyber world. MORE
Getting people visiting your site to take action is vital. Often, the first step is enticing them to fill out a Web form. It's a tricky area, however, with many pitfalls. Here are some best practices that will optimize your chances. MORE
Because of their more relaxed, family-based nature, small businesses are uniquely positioned to take advantage of changes that are making business less fact-based and more intuitive. MORE
In the first of a three-part series, Rob Friedman discusses how the data contained in a simple Internet address into can increase online advertising efficiency and, ultimately, boost sales. MORE
The Internet has complicated the vital task of getting the most out of a marketing budget. Small businesses must understand the new advertising landscape and find a systematic way to separate what works from what doesn't. MORE
Transforming correspondence into sophisticated marketing tools builds profits. The emerging way to do this is Enterprise Document Presentment, which is a way to create customer materials that are optimized for any format and any channel. MORE
PPC campaigns are ongoing initiatives that work best when keywords are monitored and carefully tweaked. These tips will help you get the most out of your initiative. MORE
Combining two or more elements into a single presentation is the next big thing. Small businesses should explore this potentially valuable approach, which is becoming easier to execute. MORE
The advent of computers and the Internet has made it more difficult to ensure that graphics are consistent across all of a company's media. Here are ways to alleviate this common problem. MORE
