Email newsletters face increasing challenges from spam filters. Real Simple Syndication–RSS–is a more efficient way to provide customers, partners, prospects and other interested people with information. This overview shows that RSS feeds live up to the "simple" in their name. MORE
Getting a business up on the Web is easy. Making money once it's there is not. Successful Web entrepreneurs have to keep many things in mind. Perhaps the most important: Every contact is a marketing opportunity. MORE
Advertising has been called an American art form. Each year about $20 billion is spent on television commercial time, and twice as much on advertising in newspapers, magazines, radios, signs, direct mail, and other publications. A tremendous amount of research and thinking about where, when and how to advertise is done before any of that money is spent. Read more
We'll give it to you straight: The three deadly mistakes advertisers make is writing copy that is not simple and clear, that isn't direct and that doesn't follow the fundamentals. Read more
