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RSS Explained
Email newsletters face increasing challenges from spam filters. Real Simple Syndication–RSS–is a more efficient way to provide customers, partners, prospects and other interested people with information. This overview shows that RSS feeds live up to the "simple" in their name. MORE

Seven Steps to Web Success
Getting a business up on the Web is easy. Making money once it's there is not. Successful Web entrepreneurs have to keep many things in mind. Perhaps the most important: Every contact is a marketing opportunity. MORE

Extra Income Ideas From Advertising
Advertising has been called an American art form. Each year about $20 billion is spent on television commercial time, and twice as much on advertising in newspapers, magazines, radios, signs, direct mail, and other publications. A tremendous amount of research and thinking about where, when and how to advertise is done before any of that money is spent. Read more

3 Deadly Advertising Mistakes
We'll give it to you straight: The three deadly mistakes advertisers make is writing copy that is not simple and clear, that isn't direct and that doesn't follow the fundamentals. Read more

Glossary of Advertising Media Terms
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