In some cases, small business owners decide to create their own sites. This must be done with care and intelligence. Here are three key questions that new webmasters should ask themselves. MORE
The definition of this emerging vision of the Internet still is fuzzy. Don't worry about the label—just make sure a new application will help your business.
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Enticing people to your website is half the battle. The other half is getting them to stay and helping them find what they want. It's not easy—and there certainly is a lot of competition for prospects' attention. These tips will help your site stand out. MORE
Though the recommended steps differ depending on whether the goal is sales, providing information or lead generation, the bottom line is the same: The initial page visitors encounter is crucial to a site's success. MORE
It is vital that small businesses make their sites accessible, user-friendly and informative. Here, in a question-and-answer format, are key strategies and tools that will set your site apart from your competitors'. MORE
The Web is a terrific selling tool—for everybody. This makes it important to take every opportunity to break through and set your site apart. Here are a dozen tips that will make your site a more effective sales tool. MORE
The next version of the Web pivots around interactivity and collaboration. Small business owners should understand the basics, simply because Web2.0 will play an increasingly important role in marketing, sales and fulfillment. MORE
It doesn’t take a genius to create a good website. But it does take somebody who knows what's important, what's not and can segment tasks by their difficulty and value. In other words, it takes somebody with a plan. MORE
