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Website Creation


Understanding the Site User ExperienceSmartBiz Select Exclusive
Website conversions—from silent visitor to responder and from responder to buyer—are more likely if visitors have positive experiences. The best strategy for success? Simply put yourself in his or her place. MORE

SmartBiz's Keys to Online Success: Keep the Website Updated
Old press releases, events listings that occurred during the Clinton administration and broken links suggest a company that is lazy and unwilling to sweat the details.
MORE

Ten Tips For Online Success
A recent survey found that most companies think their Websites generate sales leads and, in general, make the organizations healthier. Here are some simple tips that will drive online success for those whose experiences aren’t so positive. MORE

Create A Million Dollar Website
Some companies launch websites simply because they feel they must. Moving ahead prudently—beginning with the question of whether a site is needed at all—makes the effort far more rewarding. This “Five Yes Test” is a good start. MORE

Are Subdomains A Good Idea?
There are different ways to structure a website. While the choices are technical, the final decisions will impact the site's success—and should be understood by management. MORE

The Case For Outsourced Site Search
Hosted solutions, the author says, are cheaper, more flexible and can't inadvertently index sensitive data. The right features keep customers happy—and provide valuable information to the business.
MORE

The Web, AgainSmartBiz Select Exclusive
Companies cutting through the hype surrounding Web 2.0 find a new world of real-time feedback and seamlessness interactivity. MORE

Analysis of a Well Branded Website
This piece deconstructs a successful site and shows that it takes good thinking–not a lot of money–to succeed. MORE

Re-branding Through Web Design
Fluidesign's reworking of Infinity Studios' website started with deep research on what would work and what wouldn't. The result, in some ways, even surprised the client. The lesson is that small companies should demand individualized attention from their designers. MORE

   
Five Ways To Boost Online Business
Small online businesses are constantly on the lookout for ways to make the most of their time and money. You can have the best product in town, but if potential customers don't know about it, they'll never become real clients. These five ideas will help you get your business out of the shadows and into the spotlight.
 
Keep Website Editorial RelevantSmartBiz Select Exclusive
Companies often drop the ball when it comes to creating Website editorial that is compelling, informative and timely. It doesn't have to be that way. In the second of a two part series, six steps to optimum Website editorial are discussed. MORE

Have You Read A Good Website Lately?SmartBiz Select Exclusive
Some small businesses post terrific website editorial. Many others–perhaps most–offer the wrong types of material. Often, this content is unreadable. In the first of a two-part series, we suggest how to create website editorial packages that help your company achieve its goals. MORE

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