Website conversions—from silent visitor to responder and from responder to buyer—are more likely if visitors have positive experiences. The best strategy for success? Simply put yourself in his or her place. MORE
Old press releases, events listings that occurred during the Clinton administration and broken links suggest a company that is lazy and unwilling to sweat the details.
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A recent survey found that most companies think their Websites generate sales leads and, in general, make the organizations healthier. Here are some simple tips that will drive online success for those whose experiences aren’t so positive. MORE
Some companies launch websites simply because they feel they must. Moving ahead prudently—beginning with the question of whether a site is needed at all—makes the effort far more rewarding. This “Five Yes Test” is a good start. MORE
There are different ways to structure a website. While the choices are technical, the final decisions will impact the site's success—and should be understood by management. MORE
Hosted solutions, the author says, are cheaper, more flexible and can't inadvertently index sensitive data. The right features keep customers happy—and provide valuable information to the business.
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Fluidesign's reworking of Infinity Studios' website started with deep research on what would work and what wouldn't. The result, in some ways, even surprised the client. The lesson is that small companies should demand individualized attention from their designers. MORE
Small online businesses are constantly on the lookout for ways to make the most of their time and money. You can have the best product in town, but if potential customers don't know about it, they'll never become real clients. These five ideas will help you get your business out of the shadows and into the spotlight.
Companies often drop the ball when it comes to creating Website editorial that is compelling, informative and timely. It doesn't have to be that way. In the second of a two part series, six steps to optimum Website editorial are discussed. MORE
Some small businesses post terrific website editorial. Many others–perhaps most–offer the wrong types of material. Often, this content is unreadable. In the first of a two-part series, we suggest how to create website editorial packages that help your company achieve its goals. MORE
