High quality websites are great, of course. But they are worthless if nobody stops by. In the second of two columns, Affinity Internet's CEO says that the two primary ways to generate traffic are pay-per-click and search engine optimization. MORE
Seniors, who have money and the willingness to spend it, are online more than their children and grandchildren. This group has some special needs, however. These simple steps will make your website more accessible to this group. MORE
A small business needs an appealing and professional website. That's just the beginning, however: The site isn't doing its job if doesn't bring in visitors and turn them into customers. Successful sites take a lot of work--and often help from savvy pros. MORE
It's easy to get complacent and not pay enough attention to the company website. That's a mistake, however, that ultimately will cost money. There are a few questions that can help determine if your website is product, or if you have an amphibian on your hands. MORE
The prevalent attitude that copyright laws don't apply to the Internet is wrong. Using materials inappropriately can lead to big problems. Small and startup business owners need to be careful about how they access content that belongs to other sites. The laws are complex, but the solution is simple: Ask permission. MORE
Marketing via search engines, once thought to be the province of hucksters and tricksters, showed signs of becoming a major force on the Internet this year as more and more companies turned to consultants to place ads in search results and help them gain greater prominence in the actual result listings. Read more
Most people know "BTU" as a measurement of energy often associated with the ability of air conditioners, furnaces and gas grills to either raise or lower temperatures. In this wired world, three disciplines are converging to connect businesses with their customers: Branding, Technology and Usability...the Internetīs version of BTU. Read more
Online opportunities are not going away. In fact, the Web still offers one of the best opportunities for future growth for both dot-com start-ups and bricks-and-mortar firms in the retail and B2B sectors. Not only are more consumers buying online, but they're buying more. Read more
