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Physicians and Email Marketing
Perhaps no business is as dependent on word-of-mouth as health care. MORE...

How Email Marketing Can Help Men's Clothing Stores
For decades now, men who need formal clothing such as suits, dress shirts, dress pants and dress shoes have relied on newspaper ads or a search of the Yellow Pages to find a store that carries what they need. MORE...

Local Coffee Shops and Email Marketing
The local coffee shop is the pulse of America! For generations now, the coffee shop has been a gathering spot for locals of all ages—a meeting place for young couples and groups of friends as well as the destination for a town’s old-timers to gather and discuss various topics both new and old. MORE...

Dollar Stores and Email Marketing
If there’s any business looking for affordable methods of advertising and marketing, it’s the dollar store. MORE....

Banks and Email Marketing
The consolidation of America’s banks has seemingly left people little choice but to place their money with a financial giant such as Bank of America or Chase. MORE...

Delis and Email Marketing
For decades now, supermarkets have made it possible—and let’s face it, cost effective—for people to buy their own deli meat and prepare sandwiches at home. MORE...

Email Marketing Software
Following email industry best practices will help keep email marketers on the path of achieving high deliverability and more importantly, will help avoid getting into trouble. Make sure to heed these suggestions when utilizing your preferred email marketing software> client. MORE...

Best Practices For Email Marketing Design and Content
You need to implement an email marketing campaign to stay connected with current and prospective customers, yet you have no idea where to begin. Consumers are more savvy and selective about which emails they read, and email deliverability continues to be a challenge for legitimate email marketers. MORE...

What if Your Email Messages Are Never Opened?
The next time you create an email campaign, try to use a ‘from address’ and ‘subject line’ with the assumption that no one is going to open your message. I know this seems backwards, but trust me on this one. Most of us put our energies in to creating a clever subject with the sole intention of getting the content opened. MORE...

Does My Local Business Really Need a Website? Small Business Website Myths Revealed
When was the last time you used the yellow pages or any kind of phone book? We all have them (many of them) and there are times when it can be convenient -- if you know exactly what you are looking for. Hopefully you will even find a few worthwhile listings. MORE...

How to Successfully Execute IT Projects
According to a 2008 Gartner report, 15% of all IT projects failed that year because of high cost variance, while 18% were unsuccessful because they were substantially late. This means that in 2008, 1 in 3 technology projects failed. Why such a dismal success rate? MORE...

Check out the Microsoft Small Biz Summit
summitsmall
Microsoft is holding its annual Small Business Summit this week, featuring free programming to help you run your smart biz. MORE

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