A company stands a better chance of success if it speaks the local language. Global Information Management can help make sure that translations are high enough quality to make your product a success "over there." MORE
Just having a website isn't enough. The organizations that truly benefit are those that employ search engine marketing and search engine optimization. Here are the key concepts that underlie both.
There are many ways in which incorrect information reduces the effectiveness of marketing campaigns. The keys are to clean up mistakes quickly and completely and to prevent them from happening again. MORE
The emergence of the broadband Internet has paved the way for new marketing technologies. More subtly, it makes using the old standbys—radio and television—more flexible and affordable. The result: A richer mix of approaches to customers and prospects. MORE
Small businesses continually seek inexpensive ways to create and maintain customer relationships. In the first of a two-part series, David Frees explains why and how teleconferences and Webinars fill the bill. MORE