Leads from free listings are plentiful—and weak. Buying high value leads, generated either online or off, saves time by drastically reducing the number of rejections. MORE
Marketing was, is and always will be about relationships. However, the ways in which relationships take root and flourish continually evolves. Here is information about the hottest platforms for savvy companies: Blogs, RSS feeds and podcasts. MORE
Offering site visitors white papers or other items in exchange for information can turn browsers into buyers. The best approach—for a variety of reasons—is to ask as little as possible. MORE
Marketers who look closely at how visitors use their sites will pick up a wealth of information. The payoff is turning near-misses into sales by learning when to make a move and when to play it cool. MORE
There are several pivotal moments when a potential customer either decides to move to the next step or leave your site. Here is a list of those sensitive points and advice on how to keep visitors moving in the right direction. MORE
The Web provides undreamed of sales opportunities. Many businesses, however, shortchange themselves by relying on marketing techniques from another era. The Information Services Architecture updates the process by making marketing proactive. MORE
Clever use of links in listings at the dominant auction site can bring in visitors and sell products. It's a bit complicated and indirect--eBay doesn't allow companies to sell products from the linked pages--but inexpensive and clearly worth the effort. MORE
Avatars are virtual characters that never take a day off, work around the clock, know all the prices and, based on past sales, knows what a shopper may be looking for. MORE
The impressions you make during the first ten seconds can make or break following-up a lead on the phone. Plan your approach by asking yourself these questions. Read more
Selling is tougher than ever. Customers are less accessible, more skeptical and take longer to make a decision to buy. Before they sign the order, they not only want the salesperson to dance a jig, but they want to make sure the price is right. Read more
