When was the last time you used the yellow pages or any kind of phone book? We all have them (many of them) and there are times when it can be convenient -- if you know exactly what you are looking for. Hopefully you will even find a few worthwhile listings. MORE...
Now that the holidays are over, it’s time to consider new tactics for marketing your website online. In December, we recommended an “all hands on deck” approach to capitalize on higher consumer activity among the gift-giving and buying crowd. But in January, February, and beyond, we suggest taking a much more calculated approach to driving traffic and obtaining sales/leads/pageviews to your website. MORE...
On Monday, the Google AdWords team announced that AdWords advertisers can now have the option to display desktop text and image ads on the iPhone , the T-Mobile G1, and other devices that have full HTML Internet browsers. Advertisers can now point to regular desktop landing pages instead of mobile landing pages for their ads. This new feature of AdWords is an additional option. MORE...
Competition on the web is at its highest point ever. How can we make such a general statement? Have you seen how much you’re paying for keywords in your Google AdWords or Yahoo Search Marketing accounts? One area that isn’t necessarily hurt by the poor economy is online advertising spending. MORE...
While Google is great at finding written or recorded information, it can't deliver when it comes to real-time, real-life events. RFID could change that. MORE
MSN AdCenter is Microsoft’s Paid Search application for the MSN search engine. MSN is a distant third in the search engine market, behind giants Google and Yahoo. Some site owners will decide it isn’t worth pursuing... MORE
Small businesses are at a severe disadvantage if they don’t use this tool, which quickly is moving to the center of many companies' marketing and advertising efforts. Here are tips from an insider.
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Or it should be. Formerly called Urchin, the service produces a tremendous amount of useful information about how visitors are using—or not using—your site. This introduction describes Funnel Virtualization, Site Overlay and other useful features. MORE
The importance of these highly targeted engines is growing as customers look to the Web to find goods and services. That's a good thing, since local search provides retailers with data that the Yellow Pages and other traditional methods can't provide. MORE
SEM isn't only for large organizations. The author—a Yahoo vet—explains how she helped Dollar Days International use the technique to radically increase the efficiency of its customer acquisition initiatives. MORE
Potential employers use search engines to find candidates. Search engine optimization tools will expand the chances that they will connect with you. MORE
