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What’s All the Hype About Vertical Search Engines?SmartBiz Select Exclusive
Google and Yahoo! are the search engines of choice for most people. Marketers should think about specialized engines, however, because they reach highly qualified and motivated audiences. MORE

Busting the Top Ten SEO Myths
Busting the Top Ten SEO Myths
It's a relatively new discipline, so Search Engine Optimization isn't completely understood. Here are the top misconceptions about this potent tool. MORE

The Care and Feeding of Your SEO Program
A healthy SEO campaign is a big first step. What truly can set you ahead of your competitors is a disciplined approach to monitoring and tweaking key variables. MORE

Are Small Businesses Paying Enough Attention to SEO?
It's not unanimous, but most experts say that they are falling short. One thing that all agree on, however, is that search engines are a vital element of a successful Web presence. MORE

If Your Google AdWords Campaign is a Lemon, Make Lemonade
Small operations generally don't have the budget or expertise to do market research. That's changing, as savvy businesses use the search engine giant's popular platform to determine what customers want and how best to reach them. MORE

Key Concepts On KeywordsSmartBiz Select Exclusive
Search engine optimization pros have nothing against people. But it's machines, in the form of search engine spiders, that they are most interested in impressing. In the second of a three-part series, a SEO pro discusses the importance of choosing the right terms and tightly controlling how often and where they appear in the site. MORE

Win With Google AdWords
Advertising and site promotion are increasingly specialized. Google AdWords can be a potent tool–if it is used correctly. This column–the first of three on AdWords–discusses keyword selection and Website design. MORE

Optimizing Search Engine Optimization
Search engine optimization is a vital element of doing business on the Web. It's all about driving traffic and increasing the chances that those visiting your site will take advantage of the products and services you offer. In the first of a three-part series, the author looks at the basics of SEO. MORE

Quality the Key to Search Engine Results
Quality the Key to Search Engine Results
You can pay for good search engine placement. But startups and small businesses can achieve great results by following a few guidelines. The most important: Have quality content that sets you apart from your competitors. MORE

Starting a Search Engine Marketing Campaign
Convincing customers to buy what you have to offer at the right time and right place is one of the biggest challenges facing marketers. Paid search engines have turned the tables, making it much easier and more cost-effective for customers to find you. Read more

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