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By Suzanne Falter-Barns
She’s got a fun audio message. This is no simple-minded "Hi! Just click on the box above and sign up for my ezine!" message ... Amanda’s audio clip is much more from the heart. It’s genuinely endearing and a valuable, wise message. That ought to get her points with decision makers, not to mention future clients.
Good use of testimonials. They’re tucked away all over the home page, so they’re not in your-face obnoxious. But they still convey credibility fast—important for someone who doesn’t yet have a lot of major media hit.
She has a media room. Want surefire credibility with the media? Set up a media room ASAP! You’ll need several pieces Amanda has in place on hers, plus others such as a list of your media appearances, a video clip of any TV or film you’ve done (basic cable access is OK), a teaser sheet of hot tips, and interview questions.
The results? Amanda has gotten...
• Google Page rank of 5 within two months of launch.
• Filled two successive rounds of her flagship program, Mission Incorporated.
• Record-breaking attendance at her free weekly calls
www.couragelender.com.
• Many telephone calls and emails from perfect strangers raving about the website, saying they stop by there several times per week just to absorb the energy of it!
•Invited to join EWomenNetwork’s exclusive Premier Success Coaches, partly due to stature created by the website.
• An upsurge in new clients.
• An upsurge in speaking bookings.
The specifics may differ, but the thread is that clear thinking, an open mind and a touch of creativity will go a long way to making your site a success.
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