|
Quick Index
A B C D E F G H I J KL M N O P Q R S T U V W X Y Z |
Ladies of the House (LOH): A term used by A.C. Nielsen Company in some of its reports, referring to female heads of households.
Landing Page: A landing page is the advertiser's web page to which a user is directed after clicking an ad. For affiliate, CPL and CPA sales, it is important that the landing page is one which entices users to immediately purchase a product or service, rather than simply the home page of the advertising site.
Lead: A lead indicates a potential customer who has expressed interest in a product or service, generally by means of requesting additional information or following through on an online registration. Some affiliate programs pay on a CPL, or Cost Per Lead, basis.
Life: The length of time during which an advertisement is used; the length of time during which an advertisement is judged still to be effective; the length of time that a publication is retained by its audience.
Life-style profiles: Classifying media audiences on the basis of career, recreation, and/or leisure patterns or motives.
Linage: In print, the number of agate lines to be used for an ad- vertisement or for a series of advertisements, now made somewhat obsolete by the declining use of agate-line measurements (see Agate line).
Line rate: The print advertising rate that is established by the number of agate lines of space used; somewhat obsolete because of the declining use of agate-line space measurements.
List broker: An agent who prepares and rents the use of mailing lists.
Local rate: An advertising rate offered by media to local adver- tisers that is lower than the rate offered to national advertisers.
Log: A broadcast station's record of its programming.
