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Quick Index
A B C D E F G H I J KL M N O P Q R S T U V W X Y Z |
Net: Money paid to a media vehicle by an advertising agency after deducting the agency's commission (also, slang for "network").
Net unduplicated audience: The number of different people who are reached by a single issue of two or more publications (see Cumula- tive audience).
Network: In broadcast, a grouping of stations; an organization that supplies programming to a group or chain of stations.
Network cooperative program: A network program with provisions for inserting local commercials (see Cooperative program).
Network option time: Broadcast time on a station for which the net- work has the option of selling advertising.
Newspaper syndicate: A firm that sells special material such as features, photographs, comic strips, and cartoons, for publication in newspapers.
Next to reading matter: A print advertising position adjacent to news or editorial material; may be at premium rates.
Nielsen: The A.C. Nielsen Company; a firm engaged in local and national television ratings and other marketing research.
Nielsen Station Index (NSI): A rating service for individual tele- vision stations.
Nielsen Television Index (NTI): A national television rating ser- vice, primarily for network programming.
No change in rate (NCR or NCIR): Used when some other format or specification change has occurred.
