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Quick Index
A B C D E F G H I J KL M N O P Q R S T U V W X Y Z |
O & O station: A broadcast station that is "owned and operated" by a network.
One time only (OTO): A commercial announcement that runs only once.
One-time rate: See Open rate.
Open-end transcription: A transcribed broadcast with time for the insertion of local commercial announcements.
Open rate: The highest advertising rate before discount can be earned; also called "basic rate" and "one-time rate".
Overrun: Additional copies of an advertisement beyond the number actually ordered or needed; extra copies to replace damaged out- door posters or transit car cards.
