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Quick Index
A B C D E F G H I J KL M N O P Q R S T U V W X Y Z |
B2B: B2B, or Business-to-Business, defines a business, often a web site, targeting other commercial entities rather than consumers. B2B web sites tend to generate significantly higher ad revenues that strictly consumer-oriented sites. Internet Ad Sales is a B2B web site, as the main target audiences of this site are professional, commercial web publishers and advertisers.
Back to back: Two broadcast programs or commercials in succession rate: See Open rate.
Banner Exchange: An alternative to banner ads, a banner exchange provides the potential to draw extra traffic to a web site through banner displays and is a good way to fill unsold or onprofitable inventory. The most common banner exchanges, such as LinkExchange, offer one banner display on some external web site in the network for every two banners displayed on one's own web site. Most banner exchanges use 468x60 pixel standard banners, although there are a few pop-up banner exchanges and skyscraper exchanges.
Banner Ad: Banner and banner ad are generic terms describing the most common forms of online advertising, the 468x60 image or rich media ad displayed at the top of many commercial web sites.
Barter: An advertising medium that sells time or space in return for merchandise or other nonmonetary returns: also a television programming offer in which a station is offered a syndicated program in exchange for commercial positions within the program.
Billboard: An outdoor poster: cast and production information that follows a broadcast program: a six-second radio commercial; a shortcommercial announcement, usually eight or ten seconds in length, announcing the name of the sponsor, at the start and close of a program.
Billing: The value of advertising that is handled by an advertisingagency on behalf of its clients (often called "billings"); the pro of issuing invoices for media space and time that have been purchased.
Blanket contract: A special rate or discount that is granted by an advertising medium to an advertiser who promotes several products or services through more than one agency.
Bleed: Printing to the edge of the page, with no margin or border:Block: consecutive broadcast time periods.
Booking: Scheduling a broadcast program or commercialBrand Development Index (BDI. A comparative measure of a brand's sales in one market, compared with other markets, used to decide the relative sales value of one market versus another (see Category Development Index.
Break: Time available for purchase between two broadcast programs or between segments of a single program.
Broadcast Advertisers Report (BAR): A commercial broadcast monitoringservice that is available on a network and market-by-market basis.
Bulk discount: A discount offered by media for quantity buys (se Quantity discount.
Bulk rate: See Bulk discount.
Business card: A small print advertisement, announcing a business, that does not change over time (see Rate holder).
Business paper: A publication that is intended for business or professional interests.
Buy: The process of negotiating, ordering, and confirming the selection of a media vehicle and unit; as a noun, the advertising that is purchased from a vehicle.
Buyer: See Media buyer and Media planner.
Buying service: A company primarily engaged in the purchase of media for advertising purposes; it supplants part of the advertising media function; also called "media buying specialist" or "time/space buyiong specialist/service".
Buy sheet: The form used by a media buyer to keep track of the data on a media selection "buy".
