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Quick Index
A B C D E F G H I J KL M N O P Q R S T U V W X Y Z |
Tabloid: A newspaper of the approximate size of a standard newspaper folded in half (slang "tab").
Tag: Dealer identification, usually added to the end of a broadcast commercial announcement to indicate where the product or service being advertised can be purchased in the local market.
Targeting, Ad Targeting, Targeted, Targeted Ads: Targeting refers to the means by which advertisers attempt to reach a desired audience through choice of category (in an ad network), choice of web site, choice of demographic, geographic location, or whatever other criteria the advertiser finds interesting. Targeted ads command higher CPM rates than non-targeted ads, with the most finely targeted, site-specific, usually earning the highest rate.
Target group: Those persons to whom a campaign is directed; those individuals with similar characteristics who are prospects for a product or service; also called "consumer profile".
Target market: The geographic area or areas to which a campaign is directed; the areas where a product is being sold or introduced; also called "market profile".
Target profile: A demographic description of the target groups, often including the geographic target markets.
Tearsheet: A publication page with an advertiser's message, sent to the advertiser for approval or for checking.
Teaser: An advertisement that precedes the major portion of an ad- vertising campaign, intended to build curiosity.
Telemarketing: Selling by use of telephones, either initiating the calls or receiving orders.
Ten: Slang for a ten-second broadcast commercial announcement.
Thirty: Slang for a 30-second broadcast commercial announcement.
Throwaways: Free shopping newspapers.
Tie-in: See Cooperative advertising and Dealer tie-in.
Till forbidden (TF): A newspaper insertion order abbreviation; run the advertisement until told to stop.
Time buyer: The person who is responsible for purchasing advertising on radio and television (see Media buyer).
Time period rating (TP):. the rating for a particular broadcast time period, regardless of the program that was broadcast during that slot.
Time sheet: A form used by a time buyer to keep track of the data on a media buy; also called a "buy sheet": the form used to keep track of how advertising agency personnel use their time, for application in billing purposes.
To be announced (TBA): Used as a notification in broadcast program schedules.
Total audience: The number of all the different homes or individuals who are tuned to a broadcast program for six minutes or longer.
Trade paper: A specialized publication for a specific profession, trade, or industry; another term for some business publications.
Traffic: Just as it sounds, traffic refers to the rate at which a site is visited. The term is general, but the best true measures of traffic are calculated in terms of unique visitors and page views.
Traffic count: The number of persons who pass an outdoor panel loc- ation.
Trim size: The final magazine page size, after it is trimmed.
Turnover: The frequency with which the audience for a broadcast pro- gram changes over a period of time (see Audience turnover).
Twenty: Slang for a 20-second broadcast commercial announcement also called a "chain break" or "station break".
Two-page spread: A single print advertisement that crosses two facing pages; also called "double spread" or "double truck" (see Center spread and double truck).
