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Quick Index
A B C D E F G H I J KL M N O P Q R S T U V W X Y Z |
Earned rate: The advertising rate that is actually paid by the ad- vertiser after discounts and other calculations.
Effective frequency: Level or range of audience exposure that pro- vides what an advertiser considers to be the minimal effective level, and no more than this optimal level or range; also called "effective reach".
Effective reach: See Effective frequency.
