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Quick Index
A B C D E F G H I J KL M N O P Q R S T U V W X Y Z |
General magazine: A consumer magazine that is not aimed at a special interest audience.
Giveaway: A free offer; a broadcast program that offers free gifts as prized.
Grid card: Spot broadcast advertising rates that are set in a matrix format to allow a station to set rates based on current audience ratings and advertiser buying demand.
Gross audience: The total number of households or people who are "delivered" or reached by an advertising schedule, without regard to any possible duplication that may occur; also called "total aud- ience".
Gross billing: The cost of advertising at the highest advertising rate; the total value of an advertising agency's space and time dealings (see Billing).
Gross impressions: The total number of persons or the total number of audience impressions delivered by an advertising schedule (see Gross audience.
Gross rate: The highest possible rate for advertising time or space.
Gross rating points (GRPs): The total number of broadcast rating points delivered by an advertiser's television schedule, usually in a one-week period; an indicator of the combined audience per- centage reach and exposure frequency achieved by an advertising schedule; in outdoor, a standard audience level upon which some markets' advertising rates are based.
Gutter: The inside page margins where a publication is bound.
