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Quick Index
A B C D E F G H I J KL M N O P Q R S T U V W X Y Z |
Half run: Transit advertising car cards in half the buses or transit cars of a system.
Half showing: A 50 outdoor showing (see Showing).
Head of household: The person within a family or household who is responsible for the major purchase decisions; sometimes, a male head and female head of household are considered separately.
Hiatus: A period during a campaign when an advertiser's schedule is suspended for a time, after which it resumes.
Hitchhiker: A broadcast advertising announcement at the end of a program that promotes another product from the same advertiser.
Holdover audience: Those persons tuned to a program who stay tuned to that station or network for the following program.
Horizontal cume: The total number of different people who were tuned to a broadcast station or network at the same time on different days of the week.
Horizontal publication: A business or trade publication that is of interest at one level or to one job function in a variety of bus- inesses or fields.
House agency: An advertising agency that is owned or controlled by an advertiser.
Households using radio (HUR): See Sets in use.
Households using television (HUT): See Sets in use.
House organ: A company's own publication.
