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By Neil Anuskiewicz
Here are some tips on how to structure your story. For the most part, you will submit articles to ezines that accept text format with some HTML included. You can use some HTML to make your article look a more organized and to include links when relevant. Further, be sure to include at least one link in the “resource” section (short bio) that is often a separate paragraph field. Otherwise, you can place the bio at the end of the main body of the article.
Editors and You
Whether you email your article to an editor or use an online submission form, a live editor will review your article at some point. Just like the print world, editors play an important role in the online world. They are the arbiters of content.
Writers and editors form a symbiotic relationship. You write content that editors need. If it fits their needs, it will end up on their sites. Be nice to editors and try to cultivate good relationships with them. Read their editorial guidelines and follow the instructions for submitting articles. Some publications have very specific guidelines for submissions and specific types of articles they need.
I always find it very exciting when an editor publishes my article! It is good fun.
The Big Picture
Modern capitalism is characterized more by cooperation than by competition. Most companies are specialized enough in the services they offer and customers they serve that they have few direct competitors. You could say the same of individuals, even within the same profession.
As a result, we have more to gain by sharing information than by hoarding it. The most effective means to disseminate your knowledge is to write articles and publish them on the Web. In return, you can get a higher search engine rank, leads, and new business. If you diligently put your knowledge out into the world, rewards will flow back to you in due time.
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