Individual Customer Spotlight Recognitions: Business owners can spotlight their best customers as “Customer of the Month.” The spotlighted customer appears right on the homepage, for all to see immediately upon visiting. Feeding on the human instinct for “fame and recognition,” gradually, the process triggers a competitive drive within the community to be the next spotlight.

Customer testimonials or advice: Small business owners should have an area of their web site dedicated to customer testimonials, as well as “tips from customers” that offer solutions to problems and other kinds of advice related to your product or service area.

A customer can submit these testimonials and tips with an online form that only you will have access to, and you can decide which ones to post. For example, let’s say you own a local dry cleaning business. A customer can post a tip such as, “When I travel on business, I leave my recently dry cleaned clothes in the bags. When I arrive, they are just as fresh and wrinkle-free as when I put them in my suitcase.”

Emailing customers to inform them of website content: You need to constantly inform your customers about all your great web site content. One way is through email marketing by sending simple emails to your customer base that encourage them to check out the latest joke of the day, customer spotlight or promotion or special.

If carried out properly, small business owners will find that these few simple creative approaches to their web sites can do wonders to boost customer loyalty. Customers won’t be able to resist visiting your site for the quote of the day, their local weather or to hear the latest ideas from a fellow customer. It’s not a guarantee, but it’s certainly worth the effort. As long as you invest money in a web site, you might as well put your web site to work for you to help build customer loyalty and help boost your bottom line.

« Previous page | 1 | 2