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By Yanik Silver
Secret Two: Secure Partners' Participation
Over the years I’ve built up a network of friends and business associates. I don’t "hit up" my Internet friends and associates too often to promote products, so most of them were eager to help with this promotion. This is the same thing you can be doing in your own marketplace. Instead of thinking of competitors – you should consider them potential promotion partners. Also start "digging your well before you are thirsty." That means building relationships and networking with people in your industry and marketplace who have influence and carry weight.
Secret Three: Promotion Tools
Everybody has too much to do and too little time to do it, so the more you can “spoon-feed” your partners the better. Yes, some people will take the extra effort to do their own promotions, but most people would rather have premade "cut and paste" email or letter to send. That’s why I provided my partners with "content" in the form of video clips from the seminar that they could release to their list. This put more people on the early-bird list who were "glued" to that particular partner. Cater to everyone’s laziness and make it "fill-in-the-blank" or turn-key simple.
Secret Four: Get People Buying I wanted to make sure people were really excited about the release, so we reminded them the day before and also one hour before the release time. Plus, I even added a special time-limited bonus that expired after 4 p.m. on the first day of the launch. That gave people one more incentive to order right away. You can’t stop with one notice about a launch – you’ve got to remind them multiple times when everything is happening.
Follow these four secrets and you'll see some big numbers in no time flat!
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