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By Carl Weinschenk
SubscriberMail
Contact: Dan Swartz, Chief Marketing Officer; 630 303-5000; dswartz@subscribermail.com.
Services Offered: SubscriberMail's patented solution enables organizations to send permission-based email newsletters and campaigns through an easy-to-use, cost-effective, and sophisticated Web-based system.
Open Rate and Click Through Reports? SubscriberMail offers complete reporting in detail for both opens and clicks, including click details by link
Deliverability Reports Broken Down By Domain Name? SubscriberMail continually monitors all deliverability through various systems, and communicates with clients and deliverability issues or concerns. Bounces are reported on by any criteria, and can be easily exported for further analysis.
Share or Private IP Addresses? The majority of clients receive a dedicated, private IP address. Some clients, depending upon mailing volumes and verticals may be placed in a shared environment, but are continually monitored.
Other Vital Info: SubscriberMail also offers email marketing consulting services to help develop breakthrough email campaigns and refine email marketing strategies.
VerticalResponse
Contact: 866-6VERTICAL; www.verticalresponse.com.
Services Offered: VerticalResponse, Inc. is a leading provider of self-service email marketing and direct mail services empowering businesses of all sizes to create, manage and analyze their own direct marketing campaigns. VerticalResponse’s Web-based flagship product, which allows customers to deliver sophisticated yet easily deployed email campaigns, is intuitive and affordable. For additional information, please visit
Open Rate and Click Through Reports?
Tracking Includes:
• Sent View the number of total emails that were sent after de-duplication, and removing any unsubscribes and bounces.
• Opens – View how many recipients opened your HTML email.
• Unsubscribes – VerticalResponse provides number of unsubscribes you’re receiving from your campaigns which include any AOL complaints.
• Bounced – View the number of bounced emails that didn't get through to your recipients.
• Click-Through Performance - View your click-through rate on any links you have contained within your email.
• Campaign comparison statistics - Graphs and charts enable you to compare response for up to 5 campaigns.
• Response Curve Reporting – Graphs inform you how your campaign did for the first 5 hours as it relates to clicks and opens.
• Download Center – Download your bounced and unsubscribe email, as well as those who clicked and opened your email.
• Non-Responder Download – Download those who did not click or open and follow up with a different subject line enticing them with a different offer or article.
Deliverability Reports Broken Down By Domain Name? Yes. View statistics on your top domains (AOL, Yahoo!, MSN) including number sent, opened, clicked, bounced, and unsubscribed for each domain.
Shared or Private IP Addresses? VerticalResponse offers a shared IP address for most of our users, however if one of our users would like their own IP address there is an additional charge.
Other Key Info: VerticalResponse offers thousands of email templates included in the price or users can use their own HTML. VerticalResponse also guards against spam by providing a pre-launch content screening tool that scans your email looking for potential spam terms/phrases. A report is generated listing any trigger words that might cause your email to be stopped by a spam filter.
VerticalResponse also offers Offline Direct Mail Postcards. It is a powerful tool which enables your business to keep your customers and prospects aware of special promotions and new product offerings. Best of all it's a solution that takes the hassle out of the entire postcard creation process! VerticalResponse postcard is a wizard-based tool that enables anyone to create professional, high-quality postcards in minutes.
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