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By Andrew Field


These days, it’s essential to leverage technology and develop the systems that make it easy for your customers to do business with you. The small things do matter, from how you handle the details of their interactions to the consistency of your product and service. The investment in developing or adopting the best processes and tools for your employees always pays off.

Make a Great Place to Work: One of the best things about being the boss is getting to choose who to work with and how to work. Attracting and hiring talented people should be a priority. Know what values or competencies you wish to see in your employees. Note important qualities necessary for business success and don’t compromise.

Weed out low performers because they will drive out your high performers. If you’re going to go to the trouble of identifying and hiring high performers, you need to be sure that they are supported by co-workers who share their resolve and desire to succeed.

Finally, find out what’s rewarding to your employees and create an environment that keeps them engaged and committed. Often the best perks are the easiest to provide. If your company participates in charitable giving of some kind, support those causes that your employees care about the most. Empower your employees by training them and trusting them to make important decisions that align with your mission and values.

Mix Optimism with Pragmatism: Through an unlikely marriage of optimism and pragmatism, you can accomplish the impossible. As an optimist, ignore the naysayers. As a pragmatist, tread carefully. Take one step at a time with hard work and patience. Stay focused on your vision of what’s possible while staying grounded in the needs of the hour. Try to reflect this mindset in every area of your organization.

Keep your eyes on the prize while staying realistic on how you’re going to win it. Most importantly, know why you want what you’re striving for. If your business truly reflects your ideals, your optimistic goals are within reach.

Andrew S. Field is the President and CEO of PrintingForLess.
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