Now, let’s address Oprah and Larry King for a brief moment. Yes, my firm can get you on…if you’re relevant, if you’re story is compelling enough, and if you can handle yourself well on camera (Media Training 101 will be a future topic). If all of those stars are in alignment, so can any PR firm worth its salt. My business partner Stephen Crane of Crane Creek Communications even teaches a course called “Getting on Oprah.” But Stephen Crane will tell you, Oprah’s and Larry King’s producers will be more receptive to pitches regarding guests who have had national press mentions and can provide existing video and audio files of interviews for their review.

My full-service agency, WriteBrain Media, specializes in integrated marketing communications—where advertising, marketing, new media and public relations all work in concert to achieve results for a client. That success cocktail is for those rare clients living in a perfect world with perfect budgets. If I were advising a smaller company with a limited budget for promotion, the first area where I would recommend they invest in would be public relations. Buying advertising space in any publication or online site will make you a familiar face to audiences, but it won’t grant you the mindshare and credibility of a review or press mention that wasn’t obviously a paid-for placement. That’s just my .02 cents.

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