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By Eric Gruber
To create this special relationship and build your list of targeted prospects hungry for your products and services, you need to promote your free ezine within your 50 word resource box (also referred to as a bio box or link-back).
When most people promote their ezines at the end of they articles, they tell readers to subscribe for their free ezines. This is a mistake. They must tell people why they should subscribe.
If you are like most people, your inboxes filled with a barrage of email newsletters that never get read. If you want to get my attention, you must tell me how I am going to benefit from giving you my name, email address, and becoming part of your database to receive your ezine and other special offers. If you fail to do that, no one will join your list. Think of the unique reason people will want to read your material – and tell them!
Submit your article and start building your list of hyper-responsive prospects.
Now is the time to perform the tiring, boring and tedious task of submitting your articles. But, as you’re completing this process, know that there is light at the end of the tunnel. By using these article marketing strategies, you can build your list of warm ready-to-buy visitors that can lead to substantial increases in book, product, or service sales.
Maximize your list building and article marketing efforts by following up with key online publishers.
If you’re a smart article marketer, you don’t consider your list building and article marketing project complete until you have thanked key online editors, and invited them to discuss other marketing opportunities.
After submitting the article, “Winterizing Tips for Homeowners: 14 Easy Winterizing Tips That Will Save You Time, Frustration, Money – and Your Life," the American Homeowners Association received this email from the publisher of Stretcher.com:
Richard,
Thanks for the submission. I'd like to use it in our weekly Dollar Stretcher ezine (circ 120k) and website < stretcher.com>.We would include the link back to AHA website.
Also wondering if we should get to know each other a little better. Perhaps we could provide each other content on a more regular basis or work on other cross promotions.
As a result of the article marketing campaign, The American Homeowners Association was also able to develop an invaluable marketing partnership with the publishers of HomeRenovationGuide.com and HousekeepingChannel.com
Remember, the Money Is in Your List. The better your list building strategy is, the more money you will make! By writing and submitting articles, you will have the ability to create targeted email marketing campaigns – like the pros–that will instantly reach responsive and convert responsive subscribers into huge sales.
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