|
By Howard Bomstein
The strategy behind search engine marketing (SEM) is to increase qualified leads and ensure the target audience can locate your company among the many competitors. When a consumer conducts a search on Google or Yahoo, for instance, they already have an idea of what they are looking for. Search engine sites allow companies to develop and manage a list of key words and phrases and to place bids on the words, which increases the likelihood that users will view your sponsored links when Google generates a ‘results’ page on a search. The goal of SEM is to drive consumers to your web site where they can receive the most comprehensive information possible about your products and services.
|
