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By Drew Barton
As noted above, when you add fresh content to your site, search engines reward you with updated links. Too, your customers learn that you refresh your site – through a blog or otherwise – and therefore may check back with your site for the most up-to-date information.
Prominent Domain
Be sure to add your Website address (domain or URL) to everything you e-mail, fax and mail, as well as including it on any handouts and in all advertising. That sounds simple enough, but, I bet when you conduct a domain inventory of sorts, you’ll find there are a lot more places you need to be touting your URL. By continually exposing existing clients to your domain name, you can generate even more. Too, you are creating even more opportunities for potential clients to learn about and visit you online.
Some great places to add your domain:
• Fax cover sheets
• Envelopes, stationery and business cards
• E-mail “signatures”
• Window signs
• Binders, reports and proposals
• Promotional items from pens to cups, umbrellas and more
• Business cards
E-mail newsletters can be a huge driver of revenue for your business. With periodic e-mail newsletters you can push visitors to your Website, reinforce your brand and generate sales.
These newsletters need not be lengthy or extravagant. In fact, simple and to-the-point are best. The idea is to just regularly “touch” people, reminding them you are there and ready to serve them.
Even if you are not ready to send an e-mail newsletter, plan for it. Allow visitors to your site to join your e-mail newsletter list. It is important as a business owner that you capitalize on every visitor that swings by your Website; think about how and when you are going to communicate with them in the future.
A Final Word
By asking for the sale, ensuring folks can find you, updating content frequently, promoting your domain and maintaining client contact through periodic newsletters, you’ll find that you can dramatically raise both the quantity – and, especially, quality – of the visitors to your Website.
Most importantly, remember that your Website is never a finished work. It should not be static; it is intended to be dynamic – always evolving to better suit your needs and those of your clients. To that end, be sure to ask for comments from customers, friends and the Internet-savvy people you know.
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