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By Andrew Wetzler


Itís vital to identify who your competitors are, in order to effectively compete against them. For most of us, as a result of the web, we have a lot more competitive entities to focus on than we ever have before. Of equal importance is the fact that we also have a much larger universe of prospects who we can do business with, which presents the potential to grow a business exponentially.

With this in mind, there are three important exercises to tackle:

1. Use the search engines to identify who you are actually competing with today, on a keyword by keyword basis.

2. Study closely the websites that you identify in exercise number one to determine how your site stacks up, both in terms of the user experience and also with pricing / deliverables (as appropriate).

3. Commit to making whatever changes are necessary, to boost your siteís relative effectiveness, based on whatís been gleaned through exercises one and two.

These steps seem so simple and obvious, but they actually require a lot of work and an ongoing commitment, as the internet is so dynamic. New competitors arrive often, especially in lucrative markets, so there is no time to sit back.

Andrew Wetzler is President and Co-Founder of MoreVisibility.
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